About

Based in Scottsdale, Ariz., P3 Capital Management, LLC has 45 years of combined experience in the Financial Services Industry. We are an independent firm that specializes in alternative investments and private lending strategies. Our goal is to provide opportunities for our clients that are not correlated to the traditional securities markets. We will engage in private equity offerings and originate fully collateralized short term private loans.

When evaluating debt investment opportunities, P3 Capital’s approach mirrors the process for direct investments in real estate. We take a hard look at a property’s fundamentals – such as current condition, location, market characteristics and any inefficiencies that exist in the asset or submarket. Along with certified third party reports and a full due diligence process, we develop a valuation of the underlying asset and establish the appropriate terms, conditions and pricing required for the senior debt investment being requested. To manage risk, we diversify our debt portfolios by borrowers, market sectors, strategy and property types.


Keith M. Gapusan – Managing PrincipalKeith M. Gapusan – Managing Principal

Keith Gapusan has nearly 20 years of financial experience. His career began with Dean Witter Reynolds after graduating from the University of Arizona with a degree in Finance and English. He has experience in asset management, estate planning, asset protection, financial planning and private real estate lending.

Prior to starting P3 Capital Management, Keith spent three years at Peacock, Hislop, Staley and Givens and two years at Wells Fargo Private Client Services. He also founded Arizona Wealth Advisors, LLC, an independent financial planning and investment management. He served as president from 2003 to 2012. During this time he grew assets under Arizona Wealth Advisors, LLC to $80M.

Since creating P3 Capital Management, LLC in 2012, Keith has grown the firm to over $120M in investable capital.

Keith’s ability to advise high net worth investors is second to none. His nearly 20 years of experience has led him to building one of the most unique financial services firms around.

He and his wife reside in Scottsdale with their three children. They support many local charitable organizations, including The Steele Children’s Cancer Center in Tucson. Keith lives a very active lifestyle; he has completed two Ironman Triathlons and multiple Half Ironman Triathlons. In his spare time, he also enjoys coaching youth sports.